Their Story

Avail Medsystems is redefining how MedTech companies and healthcare providers collaborate—more often, more efficiently, and with far greater impact. At the heart of Avail’s innovation is a mobile hardware platform with integrated software, placed directly in operating rooms. This secure, cloud-based telepresence network allows remote experts to see and hear what’s happening in real time, while also serving as a foundation for advanced digital capabilities like AI and machine learning.

By streamlining procedures and eliminating physical barriers to expertise, Avail empowers surgical and procedural teams to work together more effectively—enhancing care and accelerating the adoption of new technologies across healthcare systems worldwide.

The Challenge

Avail partnered with us to evolve its brand strategy and visual identity to better reflect its groundbreaking role in healthcare innovation. In addition, we were tasked with developing and launching an integrated brand awareness and demand generation campaign to support growth and scale.

The Result

We delivered a sharpened brand strategy and a refreshed visual system aligned with Avail’s vision for the future of connected care. From digital and print advertising to high-impact content, webinars, event presence, a redesigned website, and sales enablement materials, we crafted a robust marketing strategy that positioned Avail as a leader in telepresence innovation.

These strategic efforts helped increase visibility and traction in the market—contributing directly to Avail’s successful acquisition.