Their Story

Keiter is a family-owned development firm built on a foundation of trust, expertise, and lasting relationships. Over the years, their steady growth has been fueled not only by a proven track record of successful projects but also by the loyalty and referrals of satisfied clients. Their people-first philosophy and commitment to excellence have positioned Keiter as a trusted partner in the markets they serve.

The Challenge

As Keiter expanded its footprint, the brand evolved organically—but not always cohesively. Multiple business divisions had emerged, each catering to different audiences and operating with its own branding and digital presence. Keiter engaged Gumshoe to lead a comprehensive brand refresh that would unify their identity across divisions, strengthen their market position, and reinforce their core values of integrity, family, and deep industry expertise.

The Result

We began by redefining the brand from the inside out—starting with a refreshed brand strategy and messaging framework that reflected Keiter’s voice, vision, and values. This strategic foundation ensured consistency across all business units while honoring the distinct strengths each division brings to the table.

From there, we redesigned Keiter’s visual identity, including a refined logo system that conveys strength, professionalism, and longevity. The new look and feel now align with the company’s stature and reputation, helping to position Keiter for continued success as they build the future—project by project.