Their Story

Coach Herm Skills Coaching is a career and life coaching company founded by Jodi "Coach Herm" Hermanek, a respected NCAA Division I softball coach with over 20 years of experience. Drawing on her background in high-performance athletics, Coach Herm brings her winning mindset and proven coaching methodology to professionals navigating their careers and lives. Her approach is rooted in discipline, resilience, and purpose—empowering individuals to lead with confidence and reach their full potential, on and off the field.

The Challenge

Coach Herm came to us with a bold vision: to build a brand that reflects the same energy, grit, and drive she instills in her clients. The identity needed to be as dynamic and versatile as the professionals she supports—capturing both her athletic roots and her ability to elevate individuals in the corporate world.

The Result

We developed a distinctive brand identity and positioning strategy that channels Coach Herm’s passion and leadership. The visual system includes a flexible logo suite with seasonal variations, extending the brand’s presence and energy throughout the year. The result is a bold, adaptable identity that mirrors the evolution and momentum of the clients Coach Herm champions.