Their Story

Emerging Blue is the premier brand-focused staffing and recruiting agency specializing in the fashion, home, and beauty industries. With a unique blend of insight, passion, and hands-on partnership, Emerging Blue connects top-tier, diverse talent with brands that are shaping culture and commerce.

The Challenge

The founder envisioned a new kind of creative staffing agency—one built on empathy, relationship-building, and a deep understanding of both brand and talent. Emerging Blue was ready to evolve its brand identity to match that vision. Gumshoe partnered with the team to bring that story to life—anchored in personal connection, creative energy, and, of course, their signature love of blue.

The Result

We created a bold, stylish visual identity and emotionally compelling brand positioning that elevates Emerging Blue’s role as a connector of people, purpose, and possibility. The refreshed brand reflects their high-touch service model, deep industry knowledge, and human-first approach to staffing.

With a distinctive look, a clear voice, and a narrative that resonates, Emerging Blue now shows up in the market with the confidence and clarity of a category leader. The brand doesn’t just stand out—it stands for something: creative partnership that moves brands and careers forward.