Their Story

TRM Hospice is a trusted leader in end-of-life care throughout the Houston area, known for its exceptional, holistic approach to supporting individuals with life-limiting illnesses. With a team of experienced nurses and deeply compassionate caregivers, TRM attends to the physical, emotional, spiritual, and psychological needs of each patient—walking alongside families to ensure no one faces the journey alone.

The Challenge

TRM Hospice came to us seeking more than a refreshed visual identity—they wanted a brand that would embody comfort, care, and unwavering presence. To break away from conventional hospice aesthetics, we studied the visual language of the nation’s most progressive care providers.

The Result

We developed a distinctive visual identity and clear, emotionally resonant brand positioning that brings TRM’s mission to life. The new brand captures the essence of TRM’s promise: to provide comfort, dignity, and love—when it matters most.

Grounded in thoughtful strategy and elevated by calm, confident design, the new visual system communicates strength, warmth, and compassion. It positions TRM as a deeply human, trustworthy presence for families navigating one of life’s most vulnerable moments. The outcome is a brand that not only stands apart but truly connects—building peace of mind and lasting trust in the hearts of those it serves.